Built from real stage work
These talks are shaped by years of live performance experience, combining narrative precision with interactive demonstrations that hold expert and general audiences alike.
Andi Gladwin delivers corporate keynote experiences that combine powerful storytelling, live magic, and practical business insight for teams navigating change, competition, and pressure.
As co-founder of Vanishing Inc., the world's largest magic company, Andi has spent more than two decades building a global business in a highly competitive creative industry. His sessions focus on how leaders and teams protect ideas, build trust, and think differently when the stakes are high.
His keynote perspective is further sharpened by the real-world investigation featured in Stealing Magic, the documentary following his international pursuit of organised magic piracy. That story gives audiences a memorable lens on innovation, ethics, resilience, and strategic problem-solving.
He also unpacks one of the defining creative problems in modern magic: how to fool the most knowledgeable magicians in the world on Penn & Teller: Fool Us. That process - designing for experts, anticipating scrutiny, and executing under pressure - is a core part of the keynote.
Each keynote is tailored to your audience, from leadership offsites and client events to global conferences, with a strong emphasis on practical takeaways your team can apply immediately.
In practice, that tailoring starts well before the event: context gathering, audience calibration, and message selection are used to shape both the story flow and the live demonstration moments so the session feels specific to the room rather than imported from a generic speaker deck.
For producers who want to preview stage presence and audience connection, you can also view selected clips on the performances page.
A recurring theme is decision timing: knowing when to wait, when to strike, and when to step forward as the right person for the problem. Audiences leave with a clearer framework for making high-stakes choices with confidence.
Audience takeaways
Gladwin is more than just a magician, he is a great story-teller.
— Frank Meccia, Around the Town Chicago
To see it all come together onstage is to witness a performer who understands who he is, and how to share that with an audience.
— Genii Magazine
Andi Gladwin's card magic exemplifies what I call the treasured trick trinity. His methods are clever, his effects are strong, and his presentations are engaging.
— Tom Frame, Genii Magazine
Alongside keynote work, Andi continues to present specialist talks for magicians at major conventions worldwide. Part show, part lecture, these sessions blend performance with practical technique.
He has appeared at Vanishing Inc.'s conferences including The Session, Magifest, and The Retreat, as well as major events such as MAGIC Live, Blackpool Magic Festival, South Tyneside Magic Festival, Enigma Magic Convention in Mexico, Lund Magic Convention, FISM, and many others.
Andi also tours selected magic clubs in the UK, USA, Sweden, Norway, Denmark, and Canada.
These specialist sessions differ from corporate keynotes in tone and depth, but they are connected by the same principle: practical clarity. Whether speaking to magicians or business audiences, the goal is to move from impressive moments to usable insight.
Convention audiences often include highly experienced performers, which makes the material standards especially high. That environment has helped shape a presentation style that is both accessible for broad audiences and credible with experts.
These talks are shaped by years of live performance experience, combining narrative precision with interactive demonstrations that hold expert and general audiences alike.
Themes include trust, originality, and decision timing, informed by Andi's work across television, international conventions, and documentary storytelling.
Commentary from leading publications describes a performer with both technical command and a distinctive voice onstage.
See related material in performances, Stealing Magic, and published books.
For organisers, this breadth means the talks do not sit in isolation. They can be positioned within a broader program that includes live performance, documentary context, and published work, giving audiences multiple ways to engage with the same ideas.